Google Shopping Product Optimization

Google Shopping product titles are one of the most important components of a successful shopping campaign, and they require a lot of love! In this video, I am going to show you the best practices to Google Shopping product title optimization.

Product titles are really important as they are one of the main things Google uses to figure out what your products are. If you follow the best practices in optimizing your product titles, you’ll be far ahead the competition and you’ll save a tonne of money on your shopping ads. All of these mean that if you start optimizing your product titles, you will be successful in driving quality impressions and conversions from your products.

Your product feed is what Google sees and uses to figure out what your products are. Google will then show your product titles to the customers, so you have to make sure you optimize them to land on a good spot in Google Shopping pages.

So what are the Google Shopping title best practices you need to follow to tell Google what keywords you want to show up for?
1. Follow a formula that describes the product
For example for Apparel, you can use the formula Brand + product type + gender + keyword 1 + keyword 2 + Color + Size

2. Don’t create robotic product titles, but use your customer’s language about your product.
This approach works because this is the language “”real”” people are using. So not only will Google show you for more searches, but you’ll get a higher Click Through Rate because people see the title and it’s just what you want!

Check out this video now to see the best practices that I follow in optimizing Google Shopping product titles

Google Shopping Best Practices 2020

Want to know how you can beat your competition and scale up your Google shopping campaigns profitably? I’m going to give all the Google Shopping Ads best practices that will help you win in your niche and scale your Ecommerce store.

Google Shopping Ads, also called Google Product Listing Ads, is one of the most effective ways to showcase your products to online customers, increase conversions, and drive sales to your Ecommerce store. In this video, I will give you the complete Google shopping ads best practices 2020 guide. These strategies and practices include structuring effective campaigns, setting your bids to generate more clicks, and optimizing your Google shopping campaign strategy to achieve your marketing objectives.

 

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