FAQ
General
We are an all encompassing online marketing & consulting company. We proudly cover everything from initial business research & planning to web development to media production to growing online sales through various sales channels. We cover it all.
Third-Party Solutions LLC works with businesses large and small. Whether you’re a small business looking to reach your local audience or a large, multinational brand looking to launch a new product in numerous markets, we have digital marketing experts with the passion required to make your marketing campaign a complete success.
Third-Party Solutions LLC is super proud to announce their new pricing tiers for digital marketing services! We now have a completely transparent price structure that just makes sense. No more confusing options. We will first assess your needs, and give you an itemized list of the exact solutions you require. Nothing more, nothing less. Obtaining high quality digital marketing services has never been easier, or more affordable!
Your Personal Account Specialist Is Waiting
Well… Every case is very different. Different projects require different things. One of our account specialists will meet with you to learn what goals you have for your brand. Our team will then develop the best course of action for your product or service.
A Typical Job For Us
In most cases we start with a website building or rebuild. We then move on to on page optimization and conversion optimization. Once we have a website that converts well and is gaining some traction in search results we start our backlink foundations campaign. This is where we will create all the necessary social media profiles and submit your site to any important online directories and listing.
Overtime we will knock all of the important citations out and will be able to begin focusing on more high profile backlink such as Wikipedia or Forbes. Through this process we will be working on your online reputation which means review generation. Once we have developed a good foundation for you brand we will be able to start running paid ads for immediate return on investment. At this time we will begin running a PPC(pay-per-click) campaign on Google search for search terms that are relevant to your niche. Most cases it is best to run retargeting ads through Facebook. That way when someone visits your website they see your ads on social media until they purchase your product or service.
Digital Marketing
Third-Party Solutions LLC is a digital marketing company dedicated to building online brands. Whether you are planning to build a new brand or you are planning to restructure your current brand, Third-Party Solutions is here to help. We will audit your entire online presence & sales process to make adjustments to increase your revenue. We are more than just a digital marketing company; think of us as an online business consultancy. Let our team of dedicated account specialists take the time to learn and manage your brand to walk you through the process of developing a better ROI. Grow your brand and protect your bottom line.
Expert Advice From Internet Marketers
If you knew a secret that would make your Internet business an overnight success, would you share it? One of the real secrets of successful Internet marketing is sharing your knowledge with others. This establishes you as an expert in your field, and contrary to belief, does not take away from your sales.
There are a lot of free e-books and videos available on the internet to learn about internet marketing. Take your time and learn about these methods. If you have the resources, consider hiring someone to do an internet marketing campaign for you. You can research the credibility of the person you want to hire by asking them to provide you with a portfolio of past internet marketing experience.
To attract new customers to your website, you should offer free content and resources. Discussion forums, web videos and helpful guides all can significantly increase the number of visitors your site receives. While not every visitor will become a customer, many will, and your content will encourage them to visit again.
When you are marketing on the internet have your links on a related site and use links of related sites on your own. This will generate higher ratings on search engine result pages. You will want to make sure the linked sites are relevant to each other in some way.
When using internet marketing, targeting the correct audience is a crucial component to achieving real success with your online business venture. The more care and planning you use to target both your potential customer base and choosing proper placement for your marketing advertisements, the more success you will realize with your internet marketing campaign.
If you’d like to get involved with Internet marketing but don’t have a product of your own to sell, you can still have an online presence by selling someone else’s product. Buying the rights to an established product, will give you a way to capitalize on sales without spending the time to develop your own product.
Starting a blog will give a big boost to your Internet marketing efforts. It seems like everyone has a blog nowadays, and your business should be no exception. Blogs give you increased visibility and provide many opportunities to incorporate your keywords into yet another web page. Customers love it, too, because it makes them feel like they can actually interact and have a conversation with you.
Every website owner should customize his or her 404 page. A 404 error occurs when a visitor tries to access a missing page. Every web host provides a default 404 page, but this default is generally unhelpful. Web authoring programs and free tools, can generate a better 404 page that links back to a website’s main pages. This not only helps visitors but also search engines.
A good and effective way to achieve good internet marketing is to make your advertisement into an article. This will make it much more entertaining for the listener and it will most likely be remembered. The more interesting an ad is the higher the chances it is for a listener to watch the whole ad.
Remember as an internet marketer that your business objectives are never fully met. The long-term goal of your business, longevity, is never-ending. Everything else that you do or accomplish is all so your business remains active, effective, and efficiently runs itself. Thinking you have “won”, will always cause failure.
Build a page that gives potential email subscribers a reason to join your list. Just creating a button for collecting email address generally doesn’t work anymore. People avoid these because they don’t want to receive a bunch of email they don’t want. Creating a page that details the benefits they receive for signing up will increase your results.
Continue to provide the content that you promised in your pitch for signing up for your mailing list. If you tell people they are going to receive 50 tips on marketing, don’t stop at 10 and then start sending product pitches instead. Keep to your promises and you will keep your readers.
Try designing graphic elements for other sites in exchange for links. These can be graphic design elements such as templates, patterns, illustrations, decorative digital elements, etc. You can add an agreement that in order to use the stuff you made, that they have to credit you underneath whatever it is that they received from you.
One way to improve your internet marketing is to consider giving away something for free. That’s right, as strange as it may sound, giving away freebies is one of the best ways to attract customers and make money in the long run. Many companies that are worth billions, Facebook for example, are built on the idea of free web space and free tools.
Work with your customers and use internet marketing to produce residual sales by having them refer customers to you. Tell customers if they refer four of their friends to your website they will receive a gift card or free product. This effectively turns one sale into four. So use your existing and future sales base by having them market for you.
Internet marketing is more like playing the stocks than playing the lottery. This means that there is a lot of luck involved but your skill is still very important in making the right decisions. Make sure that you know what you are doing before you place a large amount of cash, on a risky choice.
Be careful to keep your customers aware of you even after they have made their first purchase. Repeat business is the lifeblood of most industries. If someone bought a book from you, send out emails to them regarding related books that you offer. Offer occasional discounts to repeat customers. Think of ways to keep your customers coming back for more.
As you can see, a little effort can go a long way when it comes to Internet marketing tactics. One of the keys is consistency; keep up your efforts on a consistent schedule over time and you are sure to see results improve and continue to ramp up over the long run.
SEO(Search Engine Optimization)
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. Our SEO strategy is useless if it doesn’t align with your marketing goals which is why we first discuss and setup your SEO goals with you. Analyzing your website completely is the next big step that we take, we list down all major changes before we start our work. Our experts then dig out the best suitable keywords according to your target market making sure the SEO strategy is supporting your goals. After the keyword research, our on-page SEO experts substitute the professionally written metas along with the schema integration process. Building your website’s authority is the next big step that we have to take which our off-page SEO experts can assist you in doing. We help you stay in the know with step-by-step consultation along with the excellent insights each month helping you analyze our efforts.
Our digital marketing experts know that the back-end of a site is just as important. The backlinks being sent to your site have to be high quality and authoritative. Our digital experts are able to get our hands on links from authority sources like Forbes, USA Today, and Huff.. etc. These types of links will undoubtedly blast your site to the top of the Google Search Engine Results Page.
Almost every campaign is different. Two companies of similar size in similar industries are still going to require very different approaches to achieve their goals. We strive to personalize each campaign to the unique objectives and challenges our clients face in getting their website ranked in the search results. One of our account specialists will provide your business with a custom quote that outlines the costs, the time commitment from TPS, and when your brand will begin seeing the results of our hard work and dedication to your SEO campaign. If you can’t wait for the long term growth we have options for faster results.
If you’re looking to increase your organic traffic, online presence and have a lasting impact from your most competitive keywords. TPS is here to help. SEO or search engine optimization requires long-term commitment and effort to make it work and to make those results last.
SEM (Search Engine Marketing) is any marketing strategy focused on growing online visitors through search engines (PPC, Social Media Campaigns).
The number of keywords you can choose is not limited. You choose which service you want and each will come with a set number of keywords. The time that someone spends working on your website and campaign depends on how many keywords you choose. Instead of dominating the market for every keyword you can, focus on the keywords that have the best user intent. These will drive in the warmest of leads.
Sometimes it is better to focus on 2-3 keywords, rather than waste your “strength” on a large number of them.
Contracts can be signed only if you wish, there is no obligation. Our interests are geared towards long term growth and having successful SEO campaigns.
What to know about SEO
You’re ultimately going to read a lot of SEO information on the web, but remember that not all of it is accurate. Some people out there actually want you to fail because it’s better for their sites if you do. Ignore the tripe and the hype out there. Focus on this article and some great tips you can use in order to earn a higher ranking.
Make sure that your website has authority. Search engine optimization can only succeed when your customers and/or audience have confidence in your brand. A dedicated and easy to remember domain name is an excellent first step in building a brand people can remember long after they’ve finished checking out your website.
To achieve optimal search engine presence, encourage visitors to your site to sign up to your RSS feed(s). The more people that sign up to your RSS feed(s), the more your site looks legitimate in the eyes of search engines, and the higher you will appear on search results pages.
Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher in search results, the easier you can be found and get more traffic.
If possible keep CSS and JavaScript in separate files on your web sever. By doing this search engines will be able to find and index the content on your HTML web pages faster. Also, having more content than code on a web page increases a page’s rank in search engine results.
Know your search engine. Some search engines have over two hundred different methods that they use to judge if your site is worthy of being in the top of their search lists. Try to learn as many of these as possible and use them to your advantage. Many sites will list a few, but it is best to try to find as many as you can.
When you have determined which popular search engine terms to use, be sure to place them in your HTML title tag. You should do this because search engines give title tag content the most weight out of any of the other elements found on the page. Also use these phrases in title, tags, and description of your videos that you post on video sharing sites.
The Correlation Between Content Marketing and SEO
Adopt SEO style when writing. This means repeating original keywords and related one, but not in a rigid way. You can use alternative keywords or slightly change your original keywords. Make sure to include enough reference so that your content is categorized as relevant to the keywords you want it to be associated with.
Practice SEO style in your written content to enhance your keyword density and repetition. Reference keywords in their full form several times within your page content, but refrain from using the full keywords every time. Search engines still factor in the frequency of keywords within your content, though not as much as in the past. This affects where you land in search engine results pages.
Keep an eye on the calendar and plan your search engine optimization strategy, to take holidays, special events and seasonal offers, into account. When you research effective keywords, you will see that holiday-related keywords spike, in the days and weeks leading to the holiday. Take advantage of these variations by tailoring, not only your content, but your optimization efforts, to the season.
To make your website’s linking structure give you good search engine results, avoid deep linking hierarchies, unless you are comfortable with your low-level pages performing poorly on the results pages. Deep linking means using many nested sub-directories to organize your content. Search engines are unlikely to burrow more than two or three sub-directories deep, so make sure pages at that depth are not page that you want to optimize for the search engines.
ALWAYS include alt and title tags on images and links! You can use keywords in these tags, but make sure that the keywords you use truly apply to the image or the site being linked to. Also, don’t use the same keywords on all the images or links – mix them up so they’re used 2-3 times each.
If you own a blog then you should make sure to spend the time researching keywords. This is a very important part of search engine optimization. Check your blog stats and you should see keywords that people use to get to your blog. Use this list to figure out what your next blog post should be as you already know people are searching for those terms.
Keep your links high quality. A few great links will far outweigh a plethora of low quality links, so make sure you’re linking to sites that are worth your reputation. You can also ask those sites if they would be able to link back to you in return, raising the number of backlinks you have.
Another tip to increase your search engine optimization is to have web analytics set up on your site from day one. You don’t want to miss what analytics can teach you about your traffic. There is always something you can learn from it and it is a great tool to help you with your SEO.
Make sure that you have some type of software in place that will measure web analytics. You have to set goals for yourself, and this software will help you figure out which methods are working for you and which ones are not. This will save a lot of time that would be wasted on something that is not showing results.
After you’ve read and memorized these great tips, you can begin to build or rework your existing website so that it’s as search-engine-friendly as possible. If you’re putting the right SEO tweaks on your site, the search engine spiders will have no trouble at all finding it and bringing it to the top of the heap.
Social Media Management
We take the time to learn and manage your brand. We take the time to identify the best methods of communicating with your audience through social media in order to drive the right type of engagement, leading to the highest possible sales conversion.
Each project is unique and could benefit from different tactics. When you schedule a free consultation with us we will develop a plan fro the best course of action. Our pricing is very simple and comes in tiers. We like to seep it simple so we have silver, gold and platinum. We cover everything from social media post management to exclusive business post management to social media advertising on platforms such ad Facebook, Instagram, Linkedin and Twitter.
Helpful Tips About Facebook Marketing
There is no question that Facebook is the largest social media network in the world. That is why so many businesses are now using it as a marketing tool. Through Facebook marketing, you can reach more people than you ever thought possible. Use the following article to learn everything you need to know about Facebook marketing.
Be sure to update your Facebook page regularly. It doesn’t matter how great your Facebook page is. If you’re failing to update on a regular basis, you could be losing the attention of your customers. Make sure you post to the page often and answer any customer questions or feedback in a timely manner.
A page is great, but a group might be a better idea. This can encourage subscribers to make a community online and communicate regularly. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.
Make custom tabs on your Facebook page. You will automatically have a few tabs set up for you when you first create your page, but it is possible to get creative and add in a few of your own. For instance, think about including a tab that has links to information that you find valuable.
Never buy Facebook fans to make you look bigger than you are. It may be tempting to throw down some cash to buy your way in to big fan numbers, but it never turns out the way you want. Those hallow fans bring nothing to the table, and people who are in the business can see through this tactic in a heartbeat. It’s never worth it.
Don’t ramble on your page. Don’t fall into the Facebook trap of thinking more posting is best. People don’t need to know every last thing you are up to. In fact, if you tend to ramble off-topic, you may actually be doing more harm than good. People follow you for a reason, so keep your focus on what you or your brand does best.
Try using Facebook ads. Paid ads via Facebook can help your business because they let you target your audience in various ways. You are able to specify the gender, age group, location, and more of your audience. You can be as narrow or broad as you like when specifying their needs. Set campaign budgets and bid prices to test as many headlines, images, and ad copy as you like. If your campaign doesn’t work, you can stop it right away so that you don’t overspend on it.
Ensure there are easy to find areas in your Facebook page so followers can sign up. Offer them something of value when they register so that people will be more likely to do so. Use contests or freebies to entice them to give you their contact information.
Do not build any apps on Facebook that require more than three or fours steps to get started. The more complicated something is, the less likely people are to want to deal with it. If someone can use one of your apps right away, they will be more likely to sign up.
Step one when it comes to creating a Facebook marketing campaign is to write down your goals. What exactly do you want to come out of all of your hard work? Do you want to increase profits? Do you want to retain loyal customers? Do you want to create relationships?
Use tools to measure the power of your Facebook marketing. There are all sorts of tools out there these days to help give you an idea of how potent your Facebook marketing is. You could take a look at something like Sprout Social as a paid service or simply check out your Klout score to see if your efforts seem to be moving the needle.
Integrate your campaign across multiple platforms. You want your branding, your site’s look and feel, to be consistent across your Facebook page, your website, your Twitter page, your YouTube channel, and so on. Consistent branding will make visitors feel more at home on all your business’s advertising platform, and therefore encourage more use of all the platforms.
Don’t turn off the option that lets others post whatever they want to your page. You may believe that this is a way to prevent people from posting bad content, but what will happen is that people will think that you don’t value their opinion.
Realize why you’re using a Facebook page. You also do not need to restrict yourself to a single one. Do you want to communicate more effectively to customers? Is it so you can read their communications to you? The techniques you use should be different if you want to use your Facebook to generate more sales or simply stay in touch with existing customers.
Get your brand names secured on Facebook. Facebook is a huge and ever-growing community. If you are lucky enough to have a name that isn’t taken, secure it as soon as you can. You never know when someone may just pick that name and you’ll be out of luck.
Take advantage of the feature on Facebook that allows you to schedule your posts. It is important that you update regularly to keep up interest in your company. However, you might not have time to sit down each day and write a post. That is where scheduling comes in handy. You can take an hour or two one day to knock out a bunch of posts, and then schedule them throughout the upcoming week.
Facebook is constantly changing things up, which is why it is so important for you to check out your data every now and then. Because of new algorithms, your posts may not be seen by everyone who likes your page. By keeping one eye on your data, you can figure out which posts reach the most people, and then you can tailor your content around that.
Now that you’ve read this article on Facebook marketing, you should have a much better understanding as to how it works. Use this marketing tool as a part of your business and reach more people than you ever thought possible. Implement the tips mentioned above and get ready to watch your business grow.
Using Social Media To Grow Your Business
Due to the ease of marketing using social media, it can be very tempting to overdo it and post way too many videos. As is the case with article marketing, it is necessary to avoid publishing content that is of low quality that could have an adverse effect on your firm’s reputation. You want to build a complete social media marketing campaign, and the article below can help you get started in the right direction.
Whenever you’re having a sale or a special promotion, you should use social media to promote it. You can post on Facebook, Twitter, a blog, and whatever other social networking sites you use and get your sale viewed by hundreds, if not thousands of people. It’s a quick and free way to get people to know about your promotions.
If your goal is to create a large social network by opening different profiles, your first step should include inviting every person you know. While not everyone may be directly interested in what your company has to offer, it helps to get your name out there. This also allows them to refer others to your company.
Create an open forum in which you allow customers to be part of your creative process. You will be surprised at how well your customer base can help you brainstorm an idea, create the “blueprint”, and lay out the best implementation of the idea. When you have this kind of input coming from your customers, it is safe to assume they will buy when launched.
It is important that you fully understand the time, and effort that goes into running a social media marketing campaign. Many users lose valuable time and money by constantly changing their social media marketing strategies. Lay out your strategy before you make any commitments and include every avenue of marketing you wish to use.
To make sure your social marketing campaign is reaching your customers, find out where they congregate. Are many of them on Facebook or do they prefer Twitter? Depending on your niche, you might be better off looking at LinkedIn or even YouTube. Poll your customers and find out where they spend their internet hours. Pitch your tent there.
Do not appear haughty, but remain humble when using social media to your benefit. Regardless of whether you are a start-up or an established business, readers will recognize arrogance and be turned off by it. You are never more powerful than your followers and your customers. Without them, your business can never be successful.
Post links to other blog posts and have bloggers feature your content on their website. This will work if you return the favor and if bloggers see your blog as a good way to get publicity. Make sure there is no conflict of interest between you and the blogger who is going to feature you.
Communicating with the right crowd
Remember that when you are using social media to market your business, you are communicating with people, not at them. The technology that people are using now and the way social media is designed is allowing your customers to communicate easier than ever before. You have to engage in this conversation and communicate with your customers in contrast to posting ad copy with a one-sided point of view.
You can have your most important tweets posted again automatically. If you are launching a new product or doing something important, you should write a short message and have it appear in your followers’ feeds every few hours or at least every day. Do not assume that Twitter users read through everything in their feed.
When using social media marketing know your audience. This is true for any marketing strategy, but especially important here to ensure your message is reaching the right people. Consider who could use your product or service and seek them out using the specifications available when placing your ad on a social media site.
Use the questions and answer feature of LinkedIn. LinkedIn’s Q&A works like a large discussion forum: look up questions related to your products or industry and write useful answers to them. You could also post a link to one of your articles if you do not have time to write something.
Choose the snippet you post to Facebook about fresh content carefully. You want to create an interesting headline or sentence or two about the new content. When what you post is alluring, it generates more followers. It does this because those who already follow you or have “liked” you on Facebook will be more inclined to share your link with their friends.
Your Website & Social Media Platforms Work As One For Results
Tie your website into your social media profiles. Make it easier for your existing customers to forward the content of your articles by including a share button. Shared content will bring in new visitors and increase your customer base.
To spark feedback and activity in your social media marketing, run polls with interesting questions. Facebook has a good feature for this. Polls often go a little viral within social media, but also serve as good conversation starters with your subscribers and followers. It can also yield treasure troves of statistics you can use to target your demographics better.
Facebook Posting
Keep your Facebook posts regular and consistent. People will look for new content from you when they check in on their Facebook page. If they don’t see it regularly, they’re likely to forget about you quickly. There are many businesses out there who do post regularly and those businesses are getting the attention of consumers. Make your business one of them.
Make it simple for your readers to get a subscription to your blog. Don’t put the “subscribe” link on the bottom right corner of your website, or some other place where no one looks. Put it somewhere that many people will look on your website. Remember, some people may have very slow Internet connections, so it is best to have the subscribe button as the first thing that loads on your page.
Not everyone wishes to see a marketing plan not do well, but the great thing about marketing in social media is that you can rebuild your plan if necessary. With its low cost and ease of implementation, all you need to market correctly is correct information. The most essential elements of a social media marketing campaign were touched on in this article. From here, you can customize your own personal approach.
PPC(Pay Per Click Advertising)
PPC stands for pay-per-click, which is a form of search engine marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
It allows advertisers to bid for ad placement in a search engines when someone searches for a specific keyword that is related to their product or service.
Google Ads is one of the fastest ways to generate new customers with a quick ROI. The question is, what makes for a good PPC manager?
To put it simply, we have one of the best PPC/SEM team in the industry. We have a team of Google Ads certified search engine marketers ready to see your campaign to the end of a successful finish line.
Web Design & Development
Check Out These Awesome Web Design Tips
Web design is a great thing to do for business or just in general. Learning the proper way to apply various features to a website can create something magnificent. There are things to watch out for so that you don’t off-put people from your site. Try using the tips below to see how to do web design correctly.
Don’t use splash pages for your site unless required by law, and especially don’t use a Flash intro. Most people just want to get to your content as quickly as possible, and don’t care to look at useless splash pages. If you have some amusing content that you absolutely want visitors to see, integrate it into the homepage instead.
To help your website visitors easily navigate through your site, design it so that it becomes easy to find “stuff.” When you have a simple site that makes it easy to locate information, you keep your visitors there much longer. If you make it difficult for them, then they will get frustrated and leave.
You should always put in the effort to make a customized error page for your site; this page should include a basic sitemap that links users to the major sections of your website. This ensures that if visitors follow a bad link or spell your URL wrong, they will be able to find what they are looking for.
Make sure everything is easy to locate on your website. Spend some serious thought on how everything on your site will be laid out. When content is randomly thrown on your site with little thought to the layout, you are making things harder for the people whose use of your site ensures your online success – your site visitors.
Avoid using animated GIFs on your site. These were popular in the late 1990s, but newer technologies have replaced the uses for animated GIFs that were actually useful. Animated GIFs are low in quality and large in file size. Use static icons for page elements and actual video files for complex animations.
Try having a clear and consistent layout in the design of your sites. Clean layouts that make use of a lot of white space tend to enhance the site’s readability and overall look. The layout must be focused on the content. Try using fonts that are on every computer in order to avoid having your site appear incorrectly.
When using links on a page be sure the link uses text content. The purpose is to ensure that your customer or client is clicking on exactly what they are hoping to find. If you have links that have no text content, it may be possible to click them by accident and result in a key board shortcut.
Watch the amount of flashy multimedia that is on your site. Don’t overdo it with a bunch of “extras”. Flash graphics and multimedia may appear enticing, but these may make it difficult for visitors to find the desired information from the site, particularly if they’re viewing your site from a non-Flash compatible device.
Try to make sure that any music or pictures that you’re linking to is hosted on your own web server. Do not hotlink to any other website images. This can be construed as bandwidth theft and it could put you in violation of a copyright too. It’s not worth the risk.
If you are designing a commercial website, you do not want to use free web hosting. This brings annoying ads onto your site, and it detracts from a professional look to your commerce site. Instead, pay for some basic or professional web hosting, in which you do not have to put up with this.
If you expect many people to contribute to the content of the website, incorporating a content management system (CMS) into the design of the website might be a good idea. A CMS will make it easier for everyone to add to and update the content without needing a high level of technical knowledge. These systems are easy to use, and can make publishing content on the website much more efficient.
If you’re going to choose a software program to aid in the design of your website, you can save some serious cash by choosing a free, open source program. Open source programs are great not only because they’re free for public use, but also because they’re constantly updated and improved by users with a lot of web know-how.
Make sure you have a good idea about what types of pages you want to add to your website. Site design is only easy if you plan ahead thoroughly. If you need a contact page, a sales page, various landing pages, etc, make sure you add them all early on. You can always edit as needed as the site starts to take shape.
Don’t use too many different fonts or text colors on your web pages. Word processing or web authoring software may present a dizzying array of specialty fonts or wacky colors, but if you use too many, the text on your website may become unreadable. A good practice is to use just one or two fonts per page and avoid excessive use of bold or italic text.
Make sure your site has a tagline. When a visitor clicks onto your site, you only have a little bit of time to hook them with your mission, purpose, and theme. A tagline should be short, clear, and explain what your site is about so that a visitor will be intrigued and remain on your site.
Make sure that your site has a site map. You can count on a web site for two main things. It is going to make your site and business more easily understandable for your targeted visitors. They can help them find what they seek and what you offer in a single place. Second, the site map is excellent for SEO purposes. Search engines are better to able to find and then crawl your site.
Web design is a great business venture or hobby that, with the proper knowledge, can truly lead to some great sites. Without the proper knowledge, your sites can backfire. So, do yourself a favor and apply the tips that you just read to your own web designs that can put you above the rest.
Have you got something to say to the world? Has blogging been something you have considered taking on? WordPress has become the popular blogging standard on the Internet and it would be a good idea to learn more about it before you begin blogging. This article lays out some good advice that can get you started or help you on your way.
Make sure your sidebar is not too cluttered. The sidebars on most WordPress blogs are a chaotic mess, full of social media icons and ads and links. Prioritize what goes in your sidebar. Make sure visitors to your blog don’t have to search for anything they might be looking for.
Create smart URLs! Don’t use a lot of keywords in the URL, and keep the whole thing simple and straightforward. Avoid excessive verbiage. You want to create smart permalinks that are easy to look at and easy to understand. This helps make your blog more user friendly and comprehensible.
Remember that the title and description of each page on your site is what many other sites will use to categorize your link and share it with the world. For example, it will be what Google shows when someone searches for a site such as your own. Fill them with SEO key phrases and make sure there are no typos.
Create a members only section to your website to make it more exclusive to the people who visit your site on a daily basis. This will allow them to actively engage in discussions with other members who have the same level of intensity. This will develop a solid bond between your top visitors.
When you are ready to start posting, create a schedule. You will feel motivated to post regularly if you have a good schedule. In fact, to save even more time, you can create a week’s worth of posts at once, then schedule WordPress to upload them for you automatically.
Know that you can write posts and send them in the future via WordPress. All you need to do is change the post from “Publish Immediately” to a specific date and time in the future. This way you can write posts and have them set up to go out even while you are on vacation!
Having a theme for your WordPress site can make it much more professional. There are plenty of websites that allow you to download themes for free. However, it is very important that you download themes from a trusted source. Not doing so can result in you installing outdated or malicious codes.
Use Google Analytics to keep tabs on who is visiting your site and where they come from. It is important that you know where you are getting visitors from so that you can work harder to bring in more readers. The more you pay attention to your statistics, the bigger your site will become.
Take the time to log out of your site every once in a while. Go back and look at it as a visitor. Doing so could allow you to see something that you are missing when you are logged in as an administrator. This step will not take very long, but it should set your mind at ease that everything is functioning the way that it should be.
Optimize your photo size before uploading them to your WordPress media library. Photos should be no more than 10 to 15 kilobytes in size. A website is no place for a multi-megabyte sized photo. It’ll slow down your website, which may cause some visitors just to surf elsewhere. Take the few minutes it takes to downsize that photo.
Does your WordPress dashboard look like a cluttered mess? Want to clean it up? Use the Screen Options link on that page to choose which boxes you want to appear and remove those which aren’t helpful to you. This will ensure that your dashboard experience is streamlined in the future.
If you find that writing new posts is cluttered and confusing because of all the stuff on your page, clean it up! Use the Screen Options link to choose what shows up on the composition page and what remains hidden. Many of your plugins may add content you don’t want, so remove it there.
Sticky the posts the you want to stay at the top of your page. If there are posts you want your visitors to see first, sticky them by going to the ‘visibility’ option on the ‘edit posts’ screen. Choose to sticky the selected messages to the first page, and that is it.
If you have made a mistake in spelling of a name in multiple posts, or just want to change a certain word across your site, use the Search and Replace plugin to do the job for you. The time it takes to do this manually is horrific, so instead let the plugin get it done.
Make use of the footer section of your site. Many blogger neglect this area, especially beginners. Put information about yourself in this area, links to any of your other websites and links to important pages in your blog. It is important to make use of any area in your blog.
In your wordpress blog, try to take advantage of all blank areas for advertising purposes. Focus your advertising towards the subject matter in your blog posts. Search out for reputable companies to become an affiliate marketer for. Make use of every single inch of real estate on your wordpress blog.
Incorporate images on your site. Remember that many people only look at the pictures and never read the words. This gives your site more pizazz. Search Engines and readers alike will appreciate your use of alternate text tags and titles.
Now that you are gaining more insight into WordPress, you should feel more confident about getting started with it. Take what you have learned here and get started blogging for your personal benefit or, if you desire, delve into the Internet marketing world. WordPress can help you be successful with both.
Reputation Management
Managing Your Online Reputation
Why do people constantly focus on their company’s reputation? Customers do not give their money to companies with a bad reputation. You will have more profit if you maintain a positive public image. If you would like to protect and improve your company’s reputation, the following article shows how to do that.
Monitoring your personal reputation or business brand is very critical to online reputation management. Set up automatic alerts to happen when your name comes up. Use Trackur, Monitor This and Google Alerts to send you notices when new content comes up. That way, you can know the very next day, if not sooner, when someone is talking about you.
Make sure that at least several of your business web pages are optimized for your business name. You want Google to recognize your business homepage as the authoritative Internet site about your business. You want to have the number one search position for your business name, not number two or three behind a Wikipedia article or some blog. Make sure that your website is the first listing someone sees when they Google your brand.
Try searching for your company online like your customers would. It is possible that doing searches on your computer may yield very different results than your potential customers. This may be due to your personalization options. Try turning off these options to get a better idea of your search engine results.
Maintaining Your Online Reputation
To maintain a good reputation, you must learn when you should respond. If a negative review of your business pops up, you must know what to do. If the complaint is legitimate, try responding privately and publicly to it. Try offering solutions like a refund. Try to avoid becoming angry or calling the review fake since it can make you look bad.
Watch what you say. This applies to both online and offline interactions. Avoid having any discussions about illegal activity or making derogatory comments. You also want to avoid having yourself and your business tied to images that are explicit or inappropriate. Also, try to avoid doing or saying anything negative that will be on a news station. Potential investors and customers may see these things as red flags.
Having An Honest Online Reputation
Never post fake reviews and comments that would put your business in a positive light. Whether you believe it or not, most customers will know when they are being duped and they will lose trust in you and your company. Instead of gaining customers, you may end up losing them.
Social media can be a friend or enemy of your business. You need to learn how to use it to your advantage. Create your own pages on sites like Facebook and Twitter. Address the concerns of customers calmly and do what you can to make them happy. This will benefit your business immensely.
Fixing Your Bad Reputation
When people give you negative reviews, you should try your best to address them without admitting any fault. As soon as you admit responsibility for things, you will look incompetent in the eyes of your customers. It is best to apologize for their dissatisfaction, and not for any incident in particular.
Be a sponsor at a community event. Your reputation will soar! Your customers will love the fact that you care enough to invest your time as well as your money for a community cause. Your business will be looked upon in a positive light, and in turn this will draw customers to you.
Know Your Customer
Knowing your customers is a good way to protect the reputation of your business. Be sure to talk and poll your customers. Find out what they love and don’t love about your company. Being aware of what they love will help you talk about those things. Knowing what they dislike gives you the chance to address it or fix it. It also makes you more prepared in case your reputation is attacked.
It is usually acceptable to offer a small incentive to encourage a customer to leave a review for your company. However, an incentive that has significant dollar value may be seen as inappropriate because it is like buying a vote. Check the policy of the review site to see where they stand on the issue of incentives.
When handling online disputes, be sure to stay calm and avoid sarcasm. Just stick to the facts at hand. If there is some part of the problem that is actually your fault, you should apologize for your part in the problem. Suggest resolving the difficulty off-line through a phone call or e mails. This will help bolster your online reputation and allow you to work more intensively on the problem at hand.
Online Reputation Management
Online reputation management (ORM) is a lot like search engine optimization. Both are geared toward getting your website to the top of search engine rankings. The difference is that ORM focuses on getting positive information about your website out into the public view. When you are practicing ORM you want to create lots of positive content to outstrip and outweigh anything negative that might be out there.
Never sabotage yourself by lashing out angrily at negative comments. Avoid using social media to argue with customers and don’t take issues personally. If the problem is getting out of hand, avoid taking it to a higher level in public, instead ignore it or have them contact you in private.
Participate in projects that benefit the development of your community’s economy. Being a sponsor of a community program or a donor of an urban renewal project will bring more exposure to your company name. Your contribution to your community will make a positive impression, and your reputation will improve because of it.
A good reputation is at the core of every healthy business. Not having a great reputation will ruin a business because customers would eventually leave it. Therefore, if you desire success for your company, you have to apply effective reputation management strategies similar to the advice that you had received from this article. Your business grows with your reputation.
The Importance Of Having A Good Reputation Online
The reputation that your business has is incredibly important. People talk about their experiences with businesses and they are more likely to report a bad incident than to compliment a good one. The internet makes it easy for anyone to comment on your business so here are some things you can do to help build a good business reputation.
To keep a more careful eye on your business reputation, try setting up an alert system. This is a daily email you receive that lets you know when your company has been mentioned online. They do cost some money and take a short time to set up, but they can give you plenty of useful information.
Improving Your Online Reputation
One good way to improve the reputation of your company is by asking customers who are happy with your service or product to post positive reviews on your blog or website. You can also ask them to say something nice about your company on sites like Linkedln, Google Places or Yelp.
Establishing a strong presence in social media will help improve the reputation of your business. Creating a Twitter account, blog or Facebook page will help your interaction with prospects and customers. Nowadays, most people expect companies to have a social media presence. This is a great way to post relevant contents about your company and monitor what it’s being said.
Keep an eye on your company’s online profiles. Negative feedback can really hurt your company if you do not address it. Reviewing search engine outcomes often can prevent such things from hitting the top of the page. Try this at least twice a month.
The Building Blocks To Reputation Management
Building a good reputation is something that takes time to establish. You can spend years with a good reputation only to find that there are uncomplimentary comments posted about your business for the world to see. That is why you need to take the actions above and create a solid reputation that stand the test of time.
Content Marketing
Planning A Content Marketing Campaign
One plan that TPS uses to gain more customers is through content marketing. They will write articles about topics based on what they sell or what services they offer. Readers see the article and feel more inclined to buy the services or products and think of the business in a favorable manner. If you would like to use article marketing, then read these tips.
Include a lot of interesting, informative tidbits in the emails that you send out. Spam is something that will lose your credibility in the long run with your audience. People will unsubscribe if they aren’t getting valuable information or engaging content.
Always make sure to use the spell check feature, before you submit any content to be added to your website. It would be very embarrassing to have a quality product and a great site, and then have people discount it because you are having some issues with something as simple as spelling.
If you are going to spin your articles, use humans, not software. Article spinning softwares often generate ridiculous results and cause web surfers to just shrug and click away. Human spinners, on the other hand, are not only better at rewriting content to avoid search engine duplicate content penalties, they can also generate rewrites that have slightly different tones, one or more of which may drive more conversions than the others (you can find this out by A/B testing spins against each other).
The Downs of Publishing Low Quality Content
Be mindful of where you host your articles. Google recently changed its algorithm to penalize “low quality content farms.” Certain article hosting sites such as eHow and Squidoo, appear to have been affected. While article directories are a good supplementary source of back-links, host your articles on your own site if at all possible.
Submit your articles to some of the popular article directories online. These sites already have a built in audience looking for articles just like yours. Sometimes it’s easier to use a pre-existing solution than it is to try and reinvent the wheel. A quick google search for “article directories” will give you some of the top sites to go for.
Be sure your article is both useful and accurate. Check your information before you submit your article. You do not want to post outdated or incorrect information or else you risk losing your reliability and credibility. Invalid information is a key issue that is found mostly in articles posted on disreputable article directories.
Get rid of your word counting software. Focus your writing on thorough explanations and information and including only the content you find the most important. If your article is longer or shorter than you originally intended, that is allowable. Keep content heavy, and your word count will not matter as much.
Avoid Duplicate Content
Avoid submitting articles with the same or similar titles. There is no way your article can seem unique, if it has the same title as another article. You must give each article a unique title and you must have five to twenty versions of the title for posting the article in different venues. Remember that you must always have your keyword included in your title.
It is very important in article marketing to have something that will grab your readers attention. There are many different strategies that can be used depending on the article’s subject matter.
When you are writing the articles themselves you must forget about your article marketing strategy. Forget where the article will be submitted. Forget about the new readers you are hoping to attract. Forget about keywords. When you are writing, do nothing but write. You will have plenty of time after the article is done to tweak it and strategize. While you are writing focus on nothing but your new content.
Develop A Pattern
Develop a regular pattern for releasing articles. It can be every day or every week, but figure out what you can do and adhere to your self-imposed deadlines. This is one of the most important ways to generate results. In the beginning, try to release something every day for a month and then go from there.
Include links in your article that go back to both your blog and the original post on the topic. Make the title of your blog the permanent link back to the post. Every article will then go back to a different aspect of your blog and search engines will see that you touch on a number of different subjects.
Articles that readers enjoy will give you a huge advantage. Popular articles seem to be of the “how-to” type and provide graphics and diagrams. High quality polls will also help with more traffic.
Read lots of articles written by other top authors. Pay particular attention to how they format their articles. The type of titles they include and what subjects they focus on, can all be important information for you as you structure your own pieces. You can even incorporate what you learn into your own articles.
When promoting your online articles, you should aim to write an informational article that concerns your niche topic. This will give your readers some more information about your particular niche, which will make it more likely that your readers will stick with you. You should aim to keep this article around 500 words.
Getting Your Content Recognized By The Right Crowd
The easiest way to get your articles recognized by search engines is through the use of keyword optimization. Titles and meta descriptions especially need to follow this. If you use keywords in bold you will make them more noticeable. Right click, and select ‘View Source’ if you want to see the keywords your rivals are using. empty
Follow the specific rules of the article submission websites you use. Many of these websites do not allow any direct affiliate marketing links. Some may also reject articles that read as direct advertisements. Few things are as frustrating as having an article rejected due to not following the rules.
In conclusion, use article marketing to gain more customers. Write articles about topics related to products or services you offer. When readers read your articles, they become more favorable towards your business and your products. If you use the tips from this article, then you can use article marketing to your advantage.
Baffled By Article Marketing?
Don’t let content marketing overwhelm you. It is a form of marketing that was created for all businesses, especially those that are building a community presence online. If you want to enjoy the benefits that can be provided through this low cost marketing method, but don’t really understand the process, these tips can help get you started.
Outsource your work. If you can’t write, don’t agonize over every article. Simply hire a writer to do the work for you. The process doesn’t have to be expensive or troublesome; there are writers available at every price point. Getting a writer will free you up for business activities you enjoy, and the work will still get done.
Assemble articles into an e-book. This is a great way to re-use and repackage work that you have already done. After you’ve published a few articles, take the most popular ones and package them into an e-book that you can give away or sell for a tidy little profit.
When you launch your article marketing campaign, start slowly. Lavish extra attention on your first articles and choose the directories you send them to with care. Making a careful start will teach you the ropes, encourage you to build good habits and establish your reputation as a trustworthy, high-quality article author.
In every article you write, add at least one bit of information that a reader could immediately use. Whether mentioning a current deal or teaching them a quick computer fix, having something immediately helps to fix the consumer desire for instant gratification. If you do this for each article, readers are sure to return.
There is so much to understand about article marketing, which includes the resources that are available to provide you with article writing services you can use for your marketing efforts. However, you aren’t going to know where to start unless you have a bit of guidance – guidance which this article has provided.
How To Get People To Notice You Online
Lots of entrepreneurs today use Internet marketing to increase business revenues. Search engine optimization, advertising and various other marketing tactics are what Internet marketing is all about. This article is geared to helping you realize your potential through the nearly limitless reach of internet marketing.
Video marketing is one of the gold mines online that is just now beginning to become discovered. All wise marketing plans should include some kind of exposure on popular video sites and tubes. The most simple methods, such as including a link in the video, will work wonderfully for the purpose without being too invasive.
In internet marketing, good advertising is essential. You need to know who you’re trying to sell to and you need to know how to get their attention. If you are selling weight-loss products, you should advertise on health forums. Likewise, if you’re selling a game or computer product, try to advertise on popular gaming sites. Advertisements in the wrong place are wasted money and potential.
Help people believe in the product you are trying to sell by gaining their trust. Nowadays, customers are constantly on guard when searching the internet. They are used to being scammed and are tired of dealing with bad purchases. Prove to them that your product is worthy of their time and allay some of their fears.
When reaching out to other sites to link back to you and when you link to other sites, build relationships with quality/legitimate sites rather than a handful of semi-legitimate ones. If you are associated with a website that search engines already place high on search results pages then you too will be favored by the algorithms.
In conclusion, many businesses use Internet marketing to sell products and services. Internet marketing uses methods such as search engine optimization and advertising to generate sales interest. If you remember the advice in this article, you can use Internet marketing to seriously boost interest in your own products and services.
Lead Generation
Turn Yourself Into A Master Of Lead Generation
Do you want learn how to attract more customers? When you need to get customers to your business, it pays to understand the process of lead generation. Continue reading for some helpful strategies in getting leads your way.
Try direct mail as a lead generation tactic. Many people think that direct mail has gone the way of the dinosaur, but it’s not true. In fact, it may be very powerful for your market as a lot of competitors shy away from it as a strategy. You may find a lot of business opportunity here.
Make an offer to potential leads that is hard to refuse. This can be a discount, a give-away, or some source of information that they’ve been dying to have. It needs to be relevant to them, or else you’ll never get them to respond. Try a few different things to see what works the best.
Open up your business to the world. There are events such as Doors Open at which businesses allow customers to come in and see how they work. Even if you’re an architect or real estate agent, you can let potential customers in to see how organized and authentic you really are, which can generate leads.
Obviously, when generating leads, you are working according to a budget and cannot pursue every venture. That is why it’s important that you do have a set budget and that you are always paying attention to discount opportunities when it comes to promotion. This being said, make sure the money is being spent wisely.
Be sure to maximize your use of social media. If you don’t have enough followers, you can hold a giveaway to boost your numbers. While those people may not be interested in what you’re selling, their friends who are may see your posts on their feed and follow you themselves.
If you’re not wanting to pay for a generated lead list, paying in the form of cost per click advertising is not a bad idea. This can really jump start your leads while other strategies are going to take time. In this way, you’re balancing your efforts and driving new customers to your site immediately.
Building content on your site sure does take time. If you get frustrated and forget to do this often, then nothing is going to really work for you. Keep up with posting new content, and interesting content is going to attract people. Always make sure you never put this strategy to the side.
Consider live chat as a valuable tool for possibly generating more real leads for your business. When you offer potential customers the opportunity to ask live questions and get immediate answers, you can really influence the buying decisions. Keep an expert on hand for your site, and start generating more leads with live chat.
Start a newsletter and send it out to your current clients. You can also send them to those who have brought in referrals in the past, and even people who just happen to live near you. If you make it concise and clear people will read it, and you might get some new leads.
If you want your website to generate leads, it needs to clearly tell people what you’re expecting them to do. Do you want them to sign up for a newsletter? Be sure that the sign up form is near the top of the page and is obviously the way to do so.
Having Great Content
Remember to consider your timing and not just your content. Great content will only be effective if it arrives to a lead at a time when they need it and will consider it carefully. When is the best time to market to your potential leads? Think about who you are marketing to in order to decide this.
If you buy leads, make sure they are the right ones for your business. What you have to offer may need a certain group of prospects. It won’t help you, then, to get leads that fall outside of that niche. You could end up with a ton of information that leads you outside your target demographics.
Know who your intended audience is. For instance, new parents or couples will need a home rather quickly and agents should market to this need. Another lead for salespeople is recent college graduates.
Your website should be one that looks high quality. When you are putting up fresh and current content, interested traffic will turn to leads. Clean up any typos and incorrect facts. Thus, you won’t run the risk of displeasing a good lead right after drawing them in.
Incentives are a killer way to bring in new leads. Whether it is a coupon, bonus gift or entry into a giveaway, offering something extra to those who buy from you can really drive your customer acquisition. Be sure to only use this technique for those who wouldn’t become a lead otherwise or else you’ll be losing money.
Keep in mind that in addition to lead generation, there are other ways to help bring in consumers. Spend no more than 2 daily hours on trying to generate new leads. The remainder of your workday should focus on other aspects of your business.
People Want To Feel Special
Invite your website visitors to sign up for email notifications in return for special discounts and promotions. Everyone wants a bargain. If you make the discounts enticing enough, people will sign up. This is a good way for you to build up your lead database and to advertise your specials.
Try using incentives. You may find that they work very well for some of the audience. Some people need a bit of motivation to buy something. What you should do is focus on using these incentives on those that you know will be motivated by them. Don’t waste your money on giving them out to everybody.
After reading the article from above about lead generating techniques, you should understand why it is crucial to generate a quality lead. Good leads make for long-term customers, while bad leads just waste your time. Keep this information in mind and it will help your success.
To generate leads for your enterprise, make people an offer they can’t refuse. The offer can be in the form of a free ebook, newsletter, coupon or other enticement. Make sure it is high in value and relevant to your particular audience. When you make a tempting offer, you will generate plenty of good leads.
Don’t fall victim to the belief that generating leads requires a big budget, because it doesn’t. Talking to people over the Internet is very economical and you can be very effective if you know how to do it. Target your audience precisely, perfect the call to action and make it as easy as possible for people to plug in to your offer.
See if you can sponsor local events in any way. Maybe you can buy uniforms for a Little League team, or have a banner at a church garage sale. If so, be sure to show up at the event yourself so you can shake hands and get face time with potential leads.
